What is a Lead Generation Website?

Tuesday, January 17th, 2012 at 10:50 pm

What is a Lead Generation Website?

That might sound like a silly question right? A lead generation website is used to generate leads, pretty simple, but that’s not the end of it. I’ll go into detail how to correctly optimize your lead generation website.

Fundamentally a lead generation website encourages a new visitor to opt in to get more information about your goods and services.

When setting up a new website for the sole purpose of lead generation, or adapting a site that doesn’t have an opt-in box, much consideration should be made when choosing an e-mail program.

Autoresponders for Lead Generation Websites

There are many wonderful firms which will handle all of your mails,eg Aweber and MailChimp, and these programs can be engineered to send out a series of pre-written messages as soon as someone signs up.

In most situations you can make a decision to utilize a double opt-in process to provide help in protecting you and your prospects from getting penalized due to spam beefs or not.The double opt in process provides very targeted leads but less of them. The single opt in tends to acquire more tire kickers but hey, you never know who will end up needing your services.

I’ve found requiring prospects to approve their request for more information dramatically reduces the amount of leads you may eventually get.

Your e-mails should be drafted in a way that provides valuable content to your customers , each one should not be just a sales pitch. Let that marinate (i love saying that). How long do you stay subscribed to an email list that does nothing but barrage you with irrelevant offers that are obviously after your cash?

What To Do With Your Lead Generation Website Opt-in Box

Consider also the data you ask for when you design your opt-in box.

People don’t provide much info at first, but always get the subscriber’s first and last names and you can also have a box for any other info important to your business. For instance, you could have a drop down box that lists the products on your site and use that info to find out precisely what your subscriber is looking for.

If you have 6 different products you may then build 6 different lists within your email program and target info and other products geared especially to those people.

Using Your Autoresponder With A Lead Generation Website

When you do set up your autoresponders and begin any kind of e-mail campaign, you should check everything in your e-mails at least 3 times. Many folks will consider spelling mistakes as being unprofessional and refuse to read emails from someone they don’t perceive as a leader. E-mails should be to the point, simple to read and drafted in short paragraphs.

It will not take long to build your list to an significant size and then you can start sending out monthly newsletters informing your customers about any new releases you have added.

Is Your Lead Generation Website Delivering The Goods?

Address your customer by his first name, not “dear subscriber” as is frequently seen, and write your copy as if you are writing to a friend, don’t blind customers with “get this” or “buy this”, it turns people off.

The most effective way to a sale is by helping people, by giving them relevant information and anything free is usually good, for example a free ebook.

Everything you send to your customers should have some bearing on your product or service and contain some value. If your unsubscribe list suddenly grows, you maybe made a mistake, so learn from that mistake but remember you will always have folks unsubscribing.

The auto-responders and e-mails you send out are the powerhouse behind your lead generation efforts. You cannot effectively generate leads without doing this. Put your opt-in box in a conspicuous place on your website and experiment a little till things are working well. Remember don’t just make your emails a handful of sales pitches. Be genial. Build relationships. Get your customers to leave comments and participate.

Your lead generation website will definitely be working for you twenty-four / 7!

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